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Slower Inflation Does Not Necessarily Mean Lower Prices

October 28, 2026 By Tim Justice Leave a Comment

Skyscrapers partially obscured by fog
Photo by Matthew Henry on Unsplash. Illustrative image.

An inflation rate can fall while the cost of a basket of goods continues to rise. That is not a contradiction. It is the difference between a level and the speed at which the level changes.

Use a simple basket

Suppose a hypothetical basket costs $100, then $110, then $115.50. The first increase is 10 percent and the second is 5 percent. Inflation slowed in this example, but the basket did not return to $100. Its price rose further.

A falling inflation rate is often called disinflation. A decline in the overall price level is a different concept. Keeping those ideas separate makes it easier to understand why a headline can report easing inflation while households still experience high prices.

Know which comparison you are reading

A year-over-year rate compares a period with the corresponding period a year earlier. A monthly change uses the preceding month. The comparisons can move differently because their starting points differ. A change in the comparison base can affect the annual rate even when the latest monthly movement looks modest.

The BLS explains that CPI is an index of consumer price changes and that percent changes are more informative than simply comparing index-point differences. It also describes the differences among CPI, producer prices, and other inflation measures.

Do not make one average everyone’s experience

A national consumer basket is not an exact description of any particular household. Housing, transportation, healthcare, and other spending shares differ. A business buying raw materials faces another set of prices again.

That does not make the index useless. It means you should choose a measure appropriate to the question. Asking about broad consumer purchasing costs differs from asking about one company’s input margins.

Connect the concept to research carefully

Inflation can influence purchasing power, business costs, interest-rate expectations, and valuation assumptions. The effect on a specific security depends on much more than the headline rate. A company might raise selling prices successfully, absorb higher costs, or face weaker demand; those are research questions.

For an exercise, create three hypothetical price levels and compute both percentage changes. Then describe the result in one sentence without using “good” or “bad.” It is a small way to practice reading the evidence before attaching a market story.

The next step is not automatically a trade. It is a clearer question about how price changes affect the businesses and exposures you actually study.

See the BLS CPI questions and answers for definitions and comparison methods. Continue the discussion through the episode library.

For structured education, explore Tackle Trading’s upcoming webinars and 15-day PRO trial. Trading Justice LLC and Tackle Trading LLC are separate businesses under common ownership.

General education, not individualized investment advice. Investing and trading involve risk. Options and leveraged products can involve substantial losses and obligations.

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About Tim Justice

Tim Justice is a trader, educator, Master Trainer, keynote speaker, and partner at Tackle Trading. He co-owns and co-hosts Trading Justice with Matt Justice, a financial markets podcast they have built together for more than a decade.

Tim writes and teaches about market structure, trading psychology, risk management, and the practical work of building a repeatable trading process. His approach connects clear thinking with preparation, disciplined execution, and honest review of both decisions and results.

His work also draws on sports officiating and philosophy to explore how people make decisions under pressure. Through Trading Justice, he helps listeners and readers develop their understanding of markets and become more thoughtful, systematic participants.

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  • Episode 195: A Year in Review
  • Episode 194: Interview with Jeff Crystal The Fed

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